Now for the highlights.

Introducing iPhone 13 Pro,
iPhone 13, Apple Watch Series 7,
and the new iPad mini and iPad.

iPhone 13 Pro

A dramatically more powerful camera system. An all‑new OLED display with ProMotion. The world’s fastest smartphone chip. A huge leap in battery life.

iPhone 13

Our most advanced dual‑camera system ever. An even brighter OLED display. A lightning‑fast chip that leaves the competition behind. A huge leap in battery life.

🍎 WATCH

The largest, most advanced Always‑On Retina display. The most durable Apple Watch ever. Breakthrough health innovations. Up to 33% faster charging.

iPad mini

Powerful A15 Bionic chip. New all‑screen design. Superfast 5G. Ultra Wide front camera with Center Stage. Now in four gorgeous colors.

iPad

Advanced A13 Bionic chip. True Tone technology. Ultra Wide front camera with Center Stage. Now starting at 64GB of storage.